Even as a child, Juan Gallardo dreamed of becoming a matador like his father - and not just any matador, but the best and thus the king among the toreros. To make his dream come true, he takes the long way from Seville to Madrid with friends. Everything goes according to plan, but in the merciless and cutthroat world of the rich and beautiful, he is quickly taken advantage of or discredited by envious people. The journalist Natalio Curro incites the mob not only against the bulls, but also the bullfighters, and the matador Manolo de Palma has long wanted to step out of Juan Gallardo's shadow.